{"id":6962,"date":"2021-04-20T10:53:31","date_gmt":"2021-04-20T08:53:31","guid":{"rendered":"https:\/\/gts-systems.com\/?p=6962"},"modified":"2024-01-09T14:27:53","modified_gmt":"2024-01-09T13:27:53","slug":"was-bedeutet-yield-management-revenue-management","status":"publish","type":"post","link":"https:\/\/gts-systems.com\/en\/glossar\/was-bedeutet-yield-management-revenue-management\/","title":{"rendered":"Was bedeutet Yield Management \/ Revenue Management"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6962\" class=\"elementor elementor-6962\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0389446 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0389446\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae9ca00\" data-id=\"ae9ca00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-083b2b4 elementor-widget elementor-widget-text-editor\" data-id=\"083b2b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit Yield Management oder Revenue Management bezeichnet man Verfahren, die ein Produkt oder eine Dienstleistung dynamisch in Abh\u00e4ngigkeit der Nachfrage bepreisen. Bekannt sind solche Verfahren seit langem vor allem in der Reise- und Touristikbranche. So kosten beispielsweise Hotel\u00fcbernachtungen in der Hochsaison oder zu Messezeiten das Vier- oder F\u00fcnffache dessen, was in der Normalsaison verlangt wird. \u00c4hnliches kennt man auch von Fl\u00fcgen, F\u00e4hren usw.<\/p><p>Heute verwenden viele Unternehmen Algorithmen zur Steuerung des Yield-Managements. Das ist besonders in gro\u00dfen Unternehmen unvermeidlich, weil bereits die immense Anzahl, z. B. von Hotel\u00fcbernachtungen oder Flugtickets, eine vollst\u00e4ndig manuelle Anpassung der Preise unm\u00f6glich macht.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Mit Yield Management oder Revenue Management bezeichnet man Verfahren, die ein Produkt oder eine Dienstleistung dynamisch in Abh\u00e4ngigkeit der Nachfrage bepreisen. Bekannt sind solche Verfahren seit langem vor allem in der Reise- und Touristikbranche. So kosten beispielsweise Hotel\u00fcbernachtungen in der Hochsaison oder zu Messezeiten das Vier- oder F\u00fcnffache dessen, was in der Normalsaison verlangt wird. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-6962","post","type-post","status-publish","format-standard","hentry","category-glossar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was bedeutet Yield Management \/ Revenue Management - gts systems<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gts-systems.com\/en\/glossary\/was-bedeutet-yield-management-revenue-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was bedeutet Yield Management \/ Revenue Management - gts systems\" \/>\n<meta property=\"og:description\" content=\"Mit Yield Management oder Revenue Management bezeichnet man Verfahren, die ein Produkt oder eine Dienstleistung dynamisch in Abh\u00e4ngigkeit der Nachfrage bepreisen. Bekannt sind solche Verfahren seit langem vor allem in der Reise- und Touristikbranche. So kosten beispielsweise Hotel\u00fcbernachtungen in der Hochsaison oder zu Messezeiten das Vier- oder F\u00fcnffache dessen, was in der Normalsaison verlangt wird. 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Bekannt sind solche Verfahren seit langem vor allem in der Reise- und Touristikbranche. So kosten beispielsweise Hotel\u00fcbernachtungen in der Hochsaison oder zu Messezeiten das Vier- oder F\u00fcnffache dessen, was in der Normalsaison verlangt wird. 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